I saved £100s on my TV and broadband bill by asking these 4 questions

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Not only do existing customers endure repeat blanket price hikes, but most broadband and TV providers are known for scaling up people's bills unfairly.

Most providers do everything they can to attract new customers, while loyal subscribers often suffer from ever-increasing bills.

Many people, including myself, have shaved up to 50% off their annual bill through haggling or outright cancellation. I want to show you how.

Existing customers aren't a priority. Providers tend to offer good deals to new customers, while existing customers can often get the thin end of the wedge in terms of pricing.

Advertising urges customers to call and find out about unique deals, so they actively encourage haggling and a conversation about pricing.

If you're already an existing customer the best time to attempt to negotiate a discount is when your contract is coming to an end, but it can be done at any time as long as you're prepare to commit to (or at least claiming to commit to) cancelling.

I've read about people who have failed to negotiate a satisfactory deal, they've cancelled their contract, and then received a 50% off deal to sign up again. However, I managed to get this deal before any of that by having the conversation a couple of months before our contract ended. Here's how I did it:

1. When is my contract up?

I already knew that my contract was nearing the end, but I asked the question anyway to establish that fact as the foundations for our conversation.

2. What's the next cheapest deal?

While I expressed satisfaction with the channels I subscribed for, I explained that the monthly subscription price was too much for me and asked if there was a cheaper package I could get that would still allow me to watch my favourite channels.

The answer was no, in fact they tried to sell me a more expensive package.

3. Do I need to do anything to cancel or will the subscription naturally expire on the end date?

After being offered no discount at all I needed to double-down on my promise to leave. I explained that I was strapped for cash and wanted to ensure that I cancelled as soon as possible without kill fees.

4. After the subscription is cancelled can I still watch Freeview?

Implying that I would be happy watching Freeview instead seemed to push the sales representative over the edge.

It was looking increasingly likely that I would leave altogether and rather than waste his own time telling me what I could watch without them, the golden 50% off deal was offered.

To me that was a win. It didn't seem likely I would get a better deal, and I didn't really want to go through the hassle of cancelling and resubscribing. Success.

If you're a couple months away from the end of the contract, try having a conversation like mine and maybe you could save hundreds of pounds on your annual subscription bill.